ServicesPaid Search
Paid Search
Buy the searches worth buying.
Search ads are the one channel where you can pay to appear at the exact moment somebody types what you sell. That is also what makes them easy to waste: the platforms will happily spend your budget on searches that were never going to buy. We run Google and Microsoft Ads against a tight list of the queries that matter, send each one to a page built for it, and cut the rest.
Why it works here and not everywhere else
Relevance is what the platforms price, so an ad that says something specific costs less to run than one that hedges. When the ad, the landing page and the offer all come from the same source they make the same promise, and the click stops being a toll you pay before the real conversation starts.
What’s included
- Keyword and search-term research grounded in buying intent
- Google Ads and Microsoft Ads, built and run for you
- A negative keyword list that grows every week, because what you decline to buy is half the job
- Ad copy built on your core message, not on the platform’s suggestions
- Landing pages that match the promise the ad made
- Conversion tracking installed, verified, and monitored, including calls
- Budget management and reporting in plain English, with the searches we stopped buying shown alongside the ones we kept
Delivered as part of a full engagement, not à la carte, because the source document comes first and everything here is built on it.
Start with a call.
One conversation, 30 minutes. You leave with a one-page plan: our recommendations, ranked, with the one thing we would do first. No charge, no pitch deck.