About
Most agencies sell activity.
We sell the thing that makes activity work: the reason a customer should choose your business, written down, and then put everywhere they are looking. The breadth is there because the message has to reach people in every channel, not because the offer is a list of services.
Why “Refactory”
The name is the loop, and the loop is the point.
Anything worth keeping gets rebuilt as the thing it describes changes. In software that rebuild is called a refactor: the structure changes, the meaning holds, and everything downstream stays consistent.
Most marketing never gets that. An agency rewrites one asset at a time and lets everything else drift out of sync, so the ad, the site and the sales conversation slowly start describing three different businesses.
We named the company after the loop because the differentiator is not that your marketing gets built once. It is that it stays current when your business changes. You add a service, drop one, start serving a different customer: the source document changes, and everything built from it updates to match.
Who’s behind it
Refactory was founded by Nuno Andrade, after two decades in marketing spent mostly inside agencies, working across financial firms, national retailers and specialised brands. That range is the point. After enough industries you stop believing in industry playbooks and start seeing the pattern underneath.
Brands worked on across a two-decade career, agency-side and in-house.
We run on our own system
Refactory is part of ROI IQ, a holding company that builds its own marketing infrastructure. We run on ILLIXIS, our own platform, and we prove the whole system on brands we own before recommending it to anyone. When we suggest something, it is because we have run it with our own money on the line.
Start with a call.
One conversation, about an hour. You leave with a one-page plan: everything you could be doing, ranked, with the one thing we would do first. No charge, no pitch deck.